Marketing features start by identify the customer needs and also end v satisfying the customer needs. The universal features of marketing indicate buying, selling, transporting, storing, standardizing and also grading, financing, threat taking and also securing marketing information. However, modern marketing has actually some other features such together gathering the market info and analyzing that info. Industry planning and also strategy formation. To assist in product designing and advancement also comes under the marketing functions.

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Functions of modern marketing have been questioned here briefly:

Market Information:

To determine the needs, wants and also demands that the consumers and then assessing the established information to arrive at miscellaneous decisions for the successful marketing the a firm’s products and also services is among the most vital functions that marketing. The evaluation involves judging the internal weaknesses and strengths that the organization as well politico-legal, social and demographic data the the target market. This info is more used in industry segmentation.

Market Planning:

Market-planning intends at achieving a firm’s marketing objectives. This objectives might involve boosting market presence, overcome the market or increase market share. The sector planning duty covers aspects of production levels, promotions, and also other action programmes.

Exchange Functions:

The buying and selling space the exchange features of they ensure the a firm’s offerings are easily accessible in enough quantities to meet customer demands. The exchange functions are sustained by advertising, an individual selling and also sales promotions.

Product Designing and also development:

The product architecture helps in make the product attractive come the target market. In today’s compete market setting not only expense matters but likewise the product design, suitability, shape, layout etc. Issue a lot of in taking production decisions.

Physical Distribution:

The physical circulation functions of marketing indicate transporting and also storing. The transporting role info, emoving products from your points of production to locations convenient for purchasers and storing role involve the warehousing assets until required for sale.

Standardization and Grading:

Standardization involves developing goods in ~ predetermined certain Standardization ensures that product offerings meet created quality and quantity. It helps in achieve uniformity and also consistency in the output product. Grading is a group of items in various teams based upon certain predetermined characteristics. It involves the manage standards of size, load etc. Grading helps in pricing decisions also. The greater quality goods and also services attract greater prices.


The financing attributes of marketing involve providing credit for channel members or consumers.

Risk Taking:

Risk taking is just one of the vital marketing functions. Risk absorbing marketing describes uncertainty around consumer purchases resulting from creation and marketing of goods and services the consumers might purchase in future.

Packaging, labeling, and also branding:

packaging involves designing package for the products, labeling method putting information required/specified ~ above a product’s Packaging and also labeling offer as promotional tools nowadays, Branding differentiate the share commodity surname to a brand name. For example, Wheat Flour is a generic name of a commodity while “AshirvadAata” is a brand name. In a company industry, likewise branding matters a lot.

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Customer Support:

Customer support is a very important function of marketing. It entails pre-sales counseling, after-sales service, taking care of the client complaints and adjustments, credit transaction services, maintain services, technical services and also consumer information. For example, water purifier comes v an onsite organization warranty of 7 years helps in marketing and is an important marketing duty as well.